It reckons wall-mounted TV displays will help demonstrate the qualities of digital TV sets as they come on stream later this year.The UK entertainment software market was worth pounds 624m last year and is growing fast. That’s why we’re responding to our customers’ demands for the best range and choice Dixons can offer.”The company will create the space for more games in its branches by mounting televisions on walls. The store also has other features such as a photo-processing centre, which may be added to more stores.Jonathan Hart, Dixons’ managing director said: “We see games as a large and growing market. Game had hoped to float at a significant premium to the market helped by the surging share price of Electronics Boutique, whose shares have trebled since last summer.Dixons has sold pounds 100m of computer game hardware and software this year and claims to have a growing share of the UK entertainment market.

It has been pleased with the performance of its new “mega” store format at Cribbs Causeway in Bristol, which opened two months ago and devotes substantial space to computer and video games. The number of Sony Playstation games will be increased from 60-160 in all its stores over the the summer.
The aggressive move by Britain’s largest electrical retailer will be a blow to the specialist games groups like Electronics Boutiques and Game, which have been growing quickly on the back of a booming market and the success of games like Tomb Raider.The timing of Dixons’ attack could affect the placing of Game’s pounds 140m flotation, which is due to be announced in two weeks time. Dixons proposes to more than double the space allocated to computer games in each of its 340 outlets. At board level, some analysts say it would be difficult to see Sir Geoff or Mr Leighton wishing to play second fiddle to the other in an enlarged group.. Kingfisher is a more formal company with a London head office that delegates much of day-to-day operations to the individual businesses. It sees entertainment software as a key driver of growth backed by the continued rise in the number of UK households which own a personal computer. DIXONS is planning an assault on Britain’s rapidly growing computer games market in an attempt to become the dominant retailer in the sector.

However, there might be problems over the different cultures of the two businesses and who might take the top jobs.Asda has a very informal management style with open plan offices in Leeds and first-name terms among managers. Then last year news broke that it in talks with Safeway about a possible pounds 10bn merger, although the tie-up foundered on concerns that the deal would be subjected to a long and disruptive investigation by the competition authorities.A deal with Kingfisher would be unlikely to encounter regulatory problems. Asda, though, has the look of a company in search of a deal, according to some analysts. It looked at buying the Welcome Break service stations in a pounds 400m deal a few years ago. There were no whales on the Japanese stand where turtles were made of glass fibre in the children’s theatre. There was no cod from Iceland, and Spain fished for compliments on environmental pollution rather than fishing rights.Cultural events are less important than thrills Lisbon is still fatigued from one hundred days of culture. This British branding caters for all on time and target with a crowd-pulling show.