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Control our expenditures and continue to be more efficient inoperating our business–streamline

Posted on 20 June 2010

Control our expenditures and continue to be more efficient inoperating our business–streamline, simplify and focus c. Continue to expand our multi-brand Destination Maternity storechain where ROI hurdles are met, with the goal of operating fewerbut larger stores over time d Continue to close underperforming stores.3. In addition to achieving increased comparable store sales, we aim to grow our sales where we can do so profitably, including the following areas of focus: a International expansion b. Potential growth of our leased department and licensedrelationships c Selective new store openings and relocations in the U.S andCanada d Continued growth in sales through the internet e.

Continued focus on enhancing our overall customer relationship,including our marketing partnerships and futuretrust(R) collegesavings program.4. Focus on generating free cash flow to drive increased shareholder value, and continue to deleverage our balance sheet.5. Maintain and intensify our primary focus on delivering great maternity apparel product and service in each of our brands and store formats, to serve the maternity apparel customer like no one else can.”Mr. Krell concluded, “We feel very good about our Company’s position and theactions we are taking to manage our business through these challengingeconomic times, so that we can continue to drive near term improvements whilealso making progress towards our longer term goals in order to emerge as aneven stronger company when the economy recovers.”As announced previously, the Company will hold a conference call today at 9:00a.m.

Eastern Time, regarding the Company’s second quarter fiscal 2009 earningsand future financial guidance.You can participate in this conference call bycalling (210) 234-0026.Please call ten minutes prior to 9:00 a.m. EasternTime.The passcode for the conference call is “Destination Maternity.”Inthe event that you are unable to participate in the call, a replay will beavailable through Wednesday, May 6, 2009 by calling (866) 454-2134.Destination Maternity Corporation is the world’s largest designer and retailerof maternity apparel, using its quick response replenishment system to “givethe customer what she wants, when she wants it.”In the United States andCanada, Destination Maternity operates, as of March 31, 2009, 1,088 retaillocations, including 734 stores, predominantly under the tradenames MotherhoodMaternity(R), A Pea in the Pod(R), and Destination Maternity(R), and sells onthe web through its DestinationMaternity and brand-specific websites. 142, Goodwill and Other Intangible Assets, during thesecond quarter and six months ended March 31, 2009.(2) Adjusted net income per share – diluted for the second quarter andsix months ended March 31, 2009 are based on 5,997 and 5,990 averagediluted shares outstanding, respectively. DESTINATION MATERNITY CORPORATION AND SUBSIDIARIESSelected Consolidated Balance Sheet Data(in thousands)(unaudited) March 31,September 30,March 31, 2009 2008 2008 ——————————-Cash and cash equivalents$17,422$12,148 $7,774Inventories 79,842 88,056100,177Property, plant and equipment, net 65,095 66,098 67,568Line of credit borrowings—Long-term debt, excluding current portion66,867 76,786 86,107Stockholders’ equity40,265(1)89,468 87,477(1) Includes the reduction from the $50,389 non-cash goodwillimpairment charges related to the write-down of goodwill requiredby Statement of Financial Accounting Standards No. 142, Goodwilland Other Intangible Assets, during the six months ended March 31,2009. Tirnauer, Senior Vice President & Chief Financial Officer ofDestination Maternity Corporation, +1-215-873-2278.

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